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idea2026active

Wine Studio

Make wine more personal.

Wine Studio explores a more personal way to discover, shape and share wine—bringing winemakers, hospitality partners and communities together around distinctive bottles, identities and occasions.

Status

active

Since

2026

Focus

  • wine
  • co-creation
  • hospitality
  • community
  • new formats

Idea / Working hypothesis

Open by design

A wine people can recognise as theirs.

Built around taste, identity and occasion—not the expectation that every guest should speak the language of grape varieties and vintages.

01 / Possible path

From a shared taste to a personal edition.

  1. Define the moment

    Understand who the wine is for, where it will be poured and what it should taste and feel like.

  2. Curate the field

    Build a focused selection with winemakers and turn an overwhelming market into a meaningful tasting.

  3. Shape the edition

    Taste together, choose the strongest fit and develop a distinctive label, format and identity.

  4. Bring it to life

    Release a considered first run, serve it in the right setting and learn from real response.

02 / Relationship field

Personal by connection, not configuration.

Close to the source

  • Independent winemakers
  • Europe first, globally open
  • Long-term relationships
Wine StudioTaste × identity × occasion

Made personal for

  • Bars and restaurants
  • Events and hosts
  • Curious communities

The studio connects the people behind the wine with the people who want to make it part of their own world.

03 / Opportunity horizons

One idea. More than one scale.

  1. Personal editions

    Co-created wines for hospitality, events and hosts who want something recognisably their own.

  2. Studio releases

    Distinctive labels and limited drops shaped around a particular audience rather than convention.

  3. New wine rituals

    Pop-up evenings with DJs, limited wine spritzes, small apéro formats and expressive alcohol-free editions.

04 / Open decisions

What the first pilot must define.

First pilot partnerTo define
Bar, restaurant, event or hospitality concept
Winemaker networkTo define
Initial European regions and producer relationships
Creative boundaryTo define
Selection, feasible adjustments, bottle format and identity
Operating modelTo define
Minimum runs, lead times, storage, fulfilment and economics
Market permissionsTo define
Licensing, imports, labelling, sampling, events and alcohol-free standards
Brand architectureTo define
Client editions, studio releases and the master brand